658.82 E55 Engel, James F.. Promotional strategy: managing the marketing communications process [Text] / J. F. Engel, M. R. Warshaw, T. C. Kinnear. - Boston : [s. n.], 1991. - 754 p. - (The Irwin series in marketing). - ISBN 0-256-11408-0 : 24.95 lei
strategii promoţionale management Доп.точки доступа: Warshaw, Martin R.; Kinnear, Thomas C. Экземпляры всего: 3 sala de lectură (3) Свободны: sala de lectură (3) |